Scaling your impact with conversion-focused copy…
Ongoing content creation
for B2B FinTech brand
Working with regenerative marketing agency Zebra Growth, I provided comprehensive copywriting support for a pioneering fintech company that combines financial services with environmental impact. The client's innovative banking tools use behavioural science and human-centred design to help people make more sustainable financial choices.
As part of their extended team, I crafted various content pieces including landing pages, thought leadership articles, and LinkedIn advertising campaigns. This required balancing technical financial accuracy with an engaging narrative about sustainability and behavioural change. My role involved translating complex concepts around impact finance and environmental wellbeing into compelling content that resonated with financial institutions and their customers.
Working collaboratively with their team of scientists and financial experts, I helped communicate how emotional engagement and financial wellbeing can drive climate-conscious behaviour, creating content that bridged the gap between sustainability intentions and actions.
Making B2B sustainability software accessible
Ecochain needed to transform their technical content about environmental impact calculations and Life Cycle Assessment (LCA) into clear, engaging materials for a business audience. The challenge was maintaining the technical accuracy their software deserved while making complex sustainability concepts more approachable.
Working with their team during a strategic content shift, I created articles that bridged the gap between technical expertise and practical application. By translating complex environmental calculations into business-friendly content, I helped make sustainability measurements more tangible and actionable for their users. The result was more engaging content that successfully communicated both the technical capabilities of their software and its practical business value.
"Isabelle struck an excellent balance in her writing... Her work helped bridge the gap between technical expertise and practical application, making our content more engaging for businesses looking to understand and improve their environmental impact." - Aleksandra Melekhina, Ecochain
Sustainable fashion
newsletter campaign
Working with a major international non-profit organisation, I developed a comprehensive content series focused on sustainable fashion and eco-friendly lifestyle choices. The project aimed to support their annual second-hand clothing campaign by educating and inspiring readers to make more environmentally conscious decisions about their wardrobes.
I created a series of articles that combined practical advice with environmental awareness, covering topics from clothing repair and maintenance to sustainable lifestyle transitions. The content was strategically designed to be both educational and actionable. The series was distributed through email newsletters and the organisation's blog.
The content successfully balanced technical instruction with accessibility, helping readers understand how small changes in their clothing care habits could contribute to larger environmental impact. By focusing on practical, achievable steps, the series encouraged sustainable behaviour changes while building the organization's email list for future environmental and charitable initiatives.
Cutting through industry jargon
GrowRoom, a digital marketing agency for sustainable and impact-focused brands, struggled to connect with their target audience through their website copy. The existing content was filled with industry jargon that created barriers between them and potential clients who shared their values but needed clearer communication.
I rewrote their website with a focus on clarity and authenticity, stripping away unnecessary complexity while maintaining their expertise. The new copy established a more personal connection through conversational language and accessible explanations of their services. This transformation helped GrowRoom better articulate their niche in sustainable marketing while speaking directly to their audience's needs and values.
"Isabelle helped transform our website copy to be more engaging and relatable... The end result is website copy that represents our brand personality while keeping our audience in mind." - Will Bourne, GrowRoom
Simplifying complex
financial solutions
Callirius, founded by former banking executives including Stifel Bank's ex-CEO, needed to communicate their innovative approach to funding nature-based projects. The challenge was to create website copy from scratch that could translate complex financial solutions into clear, compelling content for both environmental project leaders and investors.
Working closely with their team, I developed website copy and articles that bridged the worlds of high finance and environmental projects. By focusing on clarity and accessibility, I helped Callirius articulate their unique value proposition while maintaining their credibility in both the financial and environmental sectors. The result was content that effectively communicated their vision while making their sophisticated offerings more approachable to a diverse audience seeking nature-based project funding.
"Isabelle's help enabled us to launch a fully-fledged website that resonated with our brand, identity and vision... We appreciated her challenges on aspects that were not fully consistent or aligned." - Marina Herías-Sáenz, Callirius
Make your words work harder
Your climate solution is too important for copy that doesn't convert. Let's fix that.
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