Hi there, I’m Isabelle.

I’ve worked in marketing for 5 years, and specifically in the sustainability world for half of this.

But late last year, I realised I still wasn’t doing enough. Swapping out products with an ethical alternative whilst living our lives in exactly the same way won’t save us. We can’t buy our way out of the climate crisis.

That’s why I’ve changed things. I’m not here to (just) help you sell more products. I won’t spin a fable about how ethical your company is because you plant a tree for every order.

Instead, I will write evergreen content for your unique audience—using everything you have learnt in your life as an earth-loving business owner—and turn it into thought-leadership pieces that will educate, inspire, and move your audience to action.

So, who am I to write for you?

With half a decade of experience in content marketing, I’ve worked for a range of businesses, from the large public sector to tight-knit private firms, which has enabled me to fine-tune my skills in writing blogs, on-page copy, and everything to do with creating content that speaks directly to an audience.

I am a vehement eco-warrior who has been trying to figure out this sustainability thing for over 10 years. And although I still haven’t got it completely worked out yet, I’ve got a brain full of knowledge and a heart full of passion.

To get a bit personal, I never imagined myself as a writer. I wasn’t devouring the books I imagined I should be, I couldn’t grasp poetry or Shakespeare, I hated forced creative writing and trying to fit a story into a textbook brief.

But I realised I’ve always loved words and stories in untraditional ways.

Unexpectedly, I turned my previously undiscovered love of writing into a marketing career. I realised I may actually have a knack for this writing thing, and now, I want to write different stories.