BRAND VOICE & MESSAGING STRATEGY DEVELOPMENT FOR CLIMATE & IMPACT ORGANISATIONS
Your climate work deserves a message as powerful as your mission
You deserve a messaging strategy that:
Eliminates the guesswork in every piece of content you create
Speaks directly to what your customers actually need to hear
Becomes the single source of truth that simplifies all your communications
You've done the hard part: solving a real climate challenge
..Yet here you are, struggling.
Struggling to find the right message.
Struggling to know what to say.
Struggling to know how to say it.
It’s not just you, either.
Everyone in your industry blends together, recycling empty phrases about sustainability and impact. Articulating your meaningful work feels nearly impossible.
You stare at your website copy and feel that disconnect.. Your social posts make you wince. Every piece of content leaves you wondering: Will these words move your people to action?
So you've tried to fix this yourself.
Late-night Googling sessions led you to cobble together a tone of voice document. You followed all the standard advice: Pick three adjectives. Write some dos and don'ts. Add example sentences.
The result? Vague descriptors that mean nothing in practice.
…"Friendly but professional."
…"Approachable yet authoritative."
…"Bold and human."
Words so generic they could sell anything from software to socks—not your carefully developed offering.
Your DIY guide misses what customers need to hear. It's built on gut feelings and clichés—not real insights. There's no framework for addressing concerns, speaking to aspirations, or adapting to different decision stages. No voice of customer data informing your messaging.
No wonder your content isn't converting.
You're speaking a language you created in isolation instead of the one your customers are actually using to talk about their challenges.
When tackling the climate crisis, every watered-down message isn't just weak writing, it's a delayed solution to our planet's most pressing challenge.
Yet, the problem isn't you. It's an industry treating messaging like a creative writing exercise instead of the strategic conversion tool it is.
You don't need another set of fluffy adjectives. You need a systematic framework that turns your unique offering into copy that converts, a document that becomes your organisation's ultimate source of truth…
“Isabelle’s questions made me think in ways I hadn't previously and the resulting messaging guidelines were spot on.”
- Helen Hill; Be The Future
Strong positioning → strong messaging → strong marketing
Marketing can be simple when you have the right foundation. How we'll define your brand voice and create your messaging strategy:
01. Onboarding
You'll complete a detailed questionnaire that helps me understand your business, your current positioning, and your goals.
02. Founder Interview (60 minutes)
We'll dive deep into your vision, your challenges, and what makes your offering unique.
03. Voice of Customer Research
I'll analyse your customer data, reviews, and feedback to uncover the exact language your ideal clients use.
04. Brand Voice & Narrative Workshop (3 hours)
Together, we'll define your positioning narrative and voice characteristics through an interactive, digital workshop.
05. Guidelines Development
I'll transform our collaborative work into a comprehensive document that codifies your messaging strategy in a practical, actionable format your entire team can implement.
06. Refinement, Approval & Final Delivery
You'll review the document and provide feedback, ensuring it perfectly captures your vision and voice.
This service creates the ultimate source of truth for your brand: the foundation you'll reference every time you talk to a customer, every time you write a piece of copy.
This isn't just another document that sits unused in your drive. This is your ultimate authoritative guide to your brand. You may even call it... your Brand Bible.
Let’s create your Brand Bible
For climate and impact organisations who need clarity on their messaging.
What you'll receive:
Your comprehensive Brand Bible—a complete messaging framework containing:
Who you're speaking to (Customer profile & journey map)
How your customers see you (Market understanding & brand perception)
Foundational messaging (One-liner, elevator pitch, sales narrative)
What you say (Strategic narrative & opinion bank)
How you say it (Brand voice & action guidelines)
Dedicated 30-day implementation support via email to help your team put your Brand Bible into action
This is a collaborative process–you'll have the final say on every element, ensuring your solution is communicated exactly as it should be.
Timeline: 3-4 weeks from kick-off to final delivery
Investment: Starting at £3,500*
*Cost varies based on research scope and organisation size
""We're a young organisation developing rapidly and finding our voice in the world. Isabelle helped us clarify exactly why we exist—something different from what we'd been communicating externally. The time spent thinking about our messaging was perfectly timed and has made our mission more compelling. We now feel more confident in our messaging, which has helped develop our reason for existing and shaped us into something more impactful and successful."
— Gavin Fernie-Jones; Re-Action
Are you making endless revisions rather than scaling your impact?
Does your marketing feel like guesswork, a mystical "spin the wheel, read the star chart" concept you can't quite figure out?
Or maybe you’re spending significant budget on copywriter revisions because their content just doesn't sound right—no matter how many rounds of edits you go through?
Investing hours every week editing your team's content—time you could be spending scaling your climate impact…
Into content that lacks cohesion, sounding different across channels, team members, and campaigns because there's no single source of truth?
And your marketing decisions are based on feelings or "pure vibes" rather than real customer data and proven frameworks…
Whilst your team wastes valuable time second-guessing every piece of content and potential customers slip away because your message isn't cutting through the noise?
Imagine your entire organisation speaking with one powerful, conversion-focused voice…
Consistently communicating your vision across all channels.
And content creation becomes effortlessly efficient because team members produce on-brand messaging without a revision round in sight.
Your content converts better, speaking directly to customers' needs, aspirations, and decision-making processes.
And you share content with confidence, knowing it powerfully represents your mission and unique approach.
Every marketing dollar works harder, as targeted messaging means better ROI on all efforts.
And best of all, you reclaim hours of your week, as no more endless editing sessions or marketing strategy debates eat into your days,
If that wasn’t enough, your climate solution finally gets the attention it deserves, letting you scale your impact faster than ever before.
Your climate mission deserves clarity, I can help you get it
After 5+ years of copywriting for climate organisations, I've learned one critical truth: clever words alone don't drive change. Not when you're creating real climate action.
I've watched brilliant innovations suffocate under pretty but powerless prose. Revolutionary solutions lost in generic "green" promises. Countless hours wasted on revision cycles that polish words but miss conversions.
As a conversion copywriter, I saw it everywhere in the climate sector: remarkable solutions explained in unremarkable ways. Visionary founders trapped in endless revisions. Powerful impact stories diluted into environmental platitudes leaving readers cold.
That's when I realised: Climate organisations need more than great copywriting. They need a practical, actionable messaging framework their entire team can implement from day one—not another dull brand document filled with vague directives no one knows how to use.
So I stripped away the complexity. No more fuzzy "write like this" instructions that confuse your team. No more marathon revisions draining your energy. Instead, I created The Brand Bible: a comprehensive messaging guide powered by actual customer voice data. It gives you a clear path from understanding your ideal clients to creating compelling content for any platform, eliminating guesswork while connecting with the people who need your solution most.
Clients come to me when they're developing fast and finding their role in the world. They know they're making an impact, but struggle to communicate it effectively. They tell me how this process finally gives them the freedom to say what they really feel. How it helps them break free from playing it safe. How it empowers them to highlight what makes them different in a way that actually resonates with their audience.
Marketing your climate solution shouldn't be complicated. With the right messaging framework, it's not.
Your message matters. Let's make it heard
The truth? Most climate organisations are sitting on untapped potential, not because their solutions aren't remarkable, but because their messaging isn't.
When your Brand Bible is complete, you'll experience the transformation that happens when messaging becomes a strategic asset:
Marketing decisions become simpler when everyone knows exactly who you're talking to and what matters to them
Your opinion bank gives you endless content ideas that perfectly align with your brand stance
Team members who once struggled to write confidently now create compelling materials without constant oversight
Customer conversations shift from explaining what you do to discussing when you can start
Voice of customer data that eliminates guesswork, replacing subjective opinions with strategic certainty
Your climate solution deserves better than confused messaging and missed opportunities.
Still not sure? Book a free 30-minute consultation to chat it through with me and you'll come away with a clear idea of how The Brand Bible would transform your climate organisation's communication.
Trained by the world’s best copywriters
