CONVERSION-FOCUSED EMAIL COPYWRITING FOR CLIMATE STARTUPS
Your climate solution deserves better than single-digit open rates
You emails a website that:
Turn passive subscribers into active climate champions
Drive real, measurable engagement with your solution
Position you as a trusted voice in the climate fight
Another email sent.
Another email lost in the void
Open rates that make you wince.
Click-throughs that barely register.
Your carefully curated email list–the one you worked so hard to build? It's not just stagnating. It's shrinking.
Each ignored email represents a lost opportunity.
...A decision-maker who'll never understand your perfect solution.
...A potential investor who might have funded your next breakthrough.
...A citizen who'll never benefit from your solution.
You've tried it all: Catchy subject lines. Sleek designs. "Optimised" send times.
Yet your critical message remains trapped in promotional tabs–or worse, in the spam folder.
Meanwhile, the climate crisis accelerates. Your solution–one that could make a real difference–sits buried in overcrowded inboxes.
Email marketing remains one of the highest ROI channels in business.
What's stopping you from getting your share?
“Isabelle has helped shape us into something that will be more impactful and successful.”
-Gavin Fernie-Jones; Re-Action.
All businesses are email businesses.
Your organisation is no exception
Built on smart audience segmentation, strategic personalisation, and ethical persuasion, here's how I create emails that drive results:
01. Deep dive research
I'll uncover what drives your audience–through interviews, analytics, competitor research, and customer data mining.
02. Strategy creation
These insights become a focused copywriting strategy, carefully crafted to align with your campaign goals.
03. Audience segmentation
I'll create meaningful segments that ensure every reader receives content matching their climate concerns.
04. Email sequencing
Together we'll map out a strategic flow that guides readers to their "Aha!" moment when they see exactly how your solution fits their needs.
05. Copywriting
Each email gets attention-grabbing subject lines, persuasive copy, and strategic calls-to-action for optimal conversion.
06. Optimisation recommendations
You'll receive testing strategies to keep your campaign's performance growing stronger.
This adaptable process ensures your climate mission stays at the forefront of your audience's minds—inspiring action when it matters most.
You're sparking a movement, one inbox at a time.
Let's make sure your ideas don't get lost in the digital shuffle. Choose the service that fits your goals:
Welcome Sequences
For climate startups aiming to make a strong first impression
Your subscriber's first interaction with your brand is their moment of peak interest. Welcome sequences—triggered by specific actions like downloading your whitepaper or joining your newsletter—capitalise on this golden window of engagement. They transform curious newcomers into active supporters of your climate mission.
What you'll receive:
Comprehensive research on your brand story and audience, delivered for your approval before writing begins—depth will depend on available customer data and feedback.
Strategic 3-7 email sequence with behaviour-based triggers, designed to create a personalised welcome experience.
Engaging copy that balances education with your value proposition, building immediate connection while guiding subscribers toward clear next steps.
Personalisation tactics and engagement pathways to keep new subscribers active and valued.
Two rounds of revisions and 60 days of email support to help you address any implementation questions or minor adjustments needed as your sequence goes live.
Timeline: 2-6 weeks
Investment: Starting at £950*
*Cost varies based on content scope and research depth
Launch Sequences
For climate startups looking to nurture leads, drive conversions, or launch new products/services.
Every launch is a pivotal moment for your climate startup. Launch sequences strategically build anticipation, overcome objections, and guide your audience from initial interest to confident action—ensuring your solution gets the attention and adoption it deserves.
What you'll receive:
Comprehensive research into your audience and value proposition, presented for your approval before writing begins—depth will depend on available customer data and feedback.
Strategic email sequence with audience segmentation and behaviour-based triggers, ensuring your message reaches the right people at the right time.
Persuasive copy that turns complex climate solutions into compelling messages, complete with attention-grabbing subject lines and strategic calls to action.
Conversion optimisation strategy including personalisation recommendations and A/B testing framework to maximise launch impact.
Two rounds of revisions and 60 days of email support to help you address any implementation questions or minor adjustments needed as your sequence goes live.
Optional add-on: Need somewhere compelling to send your email traffic? Get a high-converting landing page at a special rate when bundled with any email sequence.
Timeline: 2-6 weeks
Investment: Starting at £1,500*
*Cost varies based on content scope and research depth
Email Newsletters
For climate startups building lasting community relationships
A consistent newsletter keeps your climate solution in focus, nurtures your community, and builds the trust needed for long-term impact. But it needs to do more than just show up in inboxes—it needs to engage, inspire, and drive action.
Whether you need individual newsletters written, or want to develop a complete newsletter strategy from the ground up, I'll help your message cut through the noise.
What you'll receive:
Development of your newsletter's unique selling proposition and editorial calendar aligned with your climate goals (perfect if you're starting fresh or revamping your approach).
Content strategy that balances climate action insights with promotional content
Compelling newsletters crafted with attention-grabbing subject lines and storytelling elements.
Optimised layout and segmentation strategies for improved readability and relevance.
Two rounds of revisions on every email.
Investment: Starting at £850 per month for ongoing support*
*A 3-month contract minimum is required
“The work Isabelle presented was clear, precise, engaging, and a good representation of the proposal we were working on.”
— Layla Wildon; Impact Amplified
"Isabelle helped us understand and clarify exactly why we exist. This has made our organisation and mission more compelling.”
— Gavin Fernie-Jones; Re-Action Collective
Are you pouring hours into emails that
disappear into the digital void?
Despite your best efforts, your emails fail to capture attention or inspire the action you're hoping for.
Your welcome series falls flat, leaving new subscribers confused about your value proposition.
You struggle to fill newsletters with meaningful content, questioning if anyone even reads them.
And your launch emails? They sit in drafts as you wrestle with how to promote your solution without compromising your values.
You know your email list has the power to drive your mission forward.
But right now, it feels like another overwhelming task on your endless to-do list.
Imagine your emails working like a
finely-tuned sales machine
Every email resonates deeply with your audience's climate concerns, consistently driving engagement with your earth-friendly solutions.
Your welcome sequence immediately showcases your value, turning curious subscribers into engaged supporters.
Newsletters keep your audience informed and involved, with open rates that prove your content matters.
Launch emails guide prospects naturally toward your solution, building trust at every touchpoint.
You see tangible results: higher engagement, increased click-throughs, and a steady stream of meaningful conversions.
Most importantly, you know every email is carefully crafted and continually optimised for maximum impact.
So that your impact can scale, faster than ever.
Email isn't just alive. Email is thriving
Your direct line to an engaged audience is email.
While social media algorithms shift and attention spans dwindle, you own your list completely, free from platform whims and digital noise.
And once you set up your email flows, you have them working tirelessly for you, 24/7. They’re your always-on sales team, your round-the-clock educator, your constant brand ambassador.
You'll see exactly how your words translate into demos, partnerships, and investments. With email marketing's average of $36 return for every dollar invested, each message becomes a direct path to growth.
Through emails, you're turning complex climate solutions into clear, compelling stories. You're converting curious subscribers into sustainability champions. You're building potential leads into long-term mission partners.
Every email you send isn't just growing your business–it's turning climate curiosity into real-world action.
Your business is worth more than boring emails
You're probably staring at an inbox stuffed with bland, forgettable emails right now. But you know your climate mission is too important to get lost in that sea of "meh."
How many potential supporters are scrolling past your message simply because it doesn't grab them? How many people could be taking action if they truly understood your vision? The impact you could have if every email you sent hit home?
Don't let another day go by with emails that fail to convert. Your mission deserves better than the inbox graveyard.
Book a free 30-minute consultation and you'll come away with:
A clear picture of what conversion-focused emails could do for your climate mission
Specific insights about your current email performance gaps
Strategic recommendations you can implement immediately, whether we work together or not
This is your chance to transform your email list into a powerful force for climate action.
Trained by the world’s best copywriters
