Oops! Looks like these words went wild...

This page has gone off-script (and I’m usually so good with words).

What happened?

• Maybe it's still brainstorming its headline

• Could be doing some A/B testing in an alternate universe

• Perhaps it's rewriting itself for better conversion rates

Let's get you back on track. You can:

• Head home to find out more about copy that converts

• Contact me about your project (these words I can guarantee won't disappear)

• Check out my portfolio of words that stayed exactly where they should

Remember: While I do love testing different versions, this wasn't quite what I meant by "iterating on copy".